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How to Start a Business: Masterclass

How to start a business using the Business Model Canvas

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This online course shows you how entrepreneurs think about starting a business and how they develop startups.You’ll learn everything from business planning essentials to the most commonly used business strategies.Whether you’re a small business entrepreneur or you’re starting an empire, this course will show you how to bring your idea to the market so you can get started building your business today.

We’re going to learn theory first and then take a look at examples of existing businesses where you can see it in action. We’ll also roll up our sleeves and get our hands dirty, creating our own business models.

At the beginning of this course, I’ll show you that business models are everywhere.Then, I’ll show you how every model breaks down into the same 9 parts over and over again using the Business Model Canvas.Additionally, we’ll take a look at the six main strategies that businesses use in planning their models.Finally, I’ll show you how to develop your own business model, and I’ll demonstrate how to pitch the model to other people using a fill-in-the-blank script I created.

By the end of this course, you’ll be able to start a fully functional business with the tools and strategies you’ll learn.You can take that passion project you’ve been working on and turn it into a side hustle or even a full-on startup.You’ll know how to take an idea, find a target market for it, and start creating solutions for your customers.

This course is for you if you’re an entrepreneur who is just getting started or if you’re a founder who’s been in business for awhile and want to expand your knowledge.Whether you’ve got a business idea or you want to become an entrepreneur and don’t know where to start, you’ll be able to walk away from this course knowing what your roadmap looks like so you can keep going with confidence - and a solid plan.

There are no prerequisites or need to have any business knowledge prior to taking this course.


Your Instructor


Dan Casas-Murray
Dan Casas-Murray

After 11 years of a steady paycheck, good status at his job, yearly pay raises and nice benefits, Dan left the workforce to become an entrepreneur. He travelled to Baghdad, Iraq and co-founded a wireless Internet Service Provider with an Iraqi partner there. At the end of 2014, the company had grossed a little over $3 million in revenues.

In 2012, Dan returned back to the Sacramento area with his wife, Maria after 5 years abroad. They purchased a small frozen yogurt and cupcake shop. By the end of 2015, they had grown the business to a total of three locations.

Dan teaches the Business Model Canvas and Lean Customer Validation in Sacramento, CA. He also helps business clients to employ lean innovation methodologies in a small group or business setting.


Course Contents


  Course Introduction
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days after you enroll
  Course Review & Next Steps
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days after you enroll

Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Get started now!