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How to Start a Business: Masterclass
Course Introduction
Course Introduction (1:25)
Lesson 1
L1.1 Intro (0:39)
L1.2 Business Models Are Everywhere (0:55)
L1.3 The Fundamental Idea (1:41)
L1.4 Introducing the Business Model Canvas (2:14)
L1.5 Conclusion (0:54)
L1.6 Exercise (0:40)
Lesson 2: The 9 Blocks of the Business Model Canvas
L2.1 Intro to Lesson 2 (1:04)
l2.2 what we already know (1:34)
L2.3 Channels (2:22)
L2.4 Revenues (3:21)
L2.5 Relationships (3:29)
L2.6 Right Side Review (1:05)
L2.7 Left Side Overview (0:34)
L2.8 Key Resources (1:32)
L2.9 Key Partners (1:28)
L2.10 Costs (1:42)
L2.11 Left Side Review (0:57)
L2.12 Putting it All Together
L2.13 Example 1 - Coffee Shop, Right Side (5:15)
L2.14 Example 1 - Coffee Shop, Left Side (3:22)
L2.15 Example 2 - Gas Station (5:21)
L2.16 Restaurant Challenge (3:09)
L2.17 Lesson Conclusion (1:57)
Lesson 3: Business Model Strategies
L3.1 Lesson Intro (2:50)
L3.2 Challenge Answer (4:27)
L3.3 Classic Strategy (0:42)
L3.4 Freemium Strategy (3:25)
L3.5 Multisided Strategy (3:05)
L3.7 Open:Platform Strategy (3:09)
L3.8 Longtail Strategy (1:49)
L3.9 Unbundled Strategy (3:15)
L3.10 Lesson Conclusion (1:37)
L3.11 Lesson 3 Challenge (0:46)
L3.12 Prep for Lesson 4
Lesson 4
L4.1 Lesson 4 Intro (0:53)
L4.2 Challenge Answer (3:43)
L4.3 Discovering Customer Problems (2:41)
L4.4 Where to look for problems (1:08)
L4.5 Internet Research Hacks (5:53)
L4.6 Complete the Customer Segment Block (1:07)
L4.7 Contructing the Value Proposition Block (2:26)
L4.8 Solution Research Hacks (3:01)
L4.9 Intro to Prototyping (0:49)
L4.10 Hardware (1:09)
L4.11 Software (0:54)
L4.12 Service & Wrap-Up (1:17)
L4.13 Completing the Value Proposition Block (0:25)
L4.14 Complete the Left Side (1:28)
L4.15 Complete the Right Side (1:17)
L4.16 Final Thoughts (2:32)
L4.17 Lesson Conclusion & Next Steps (1:20)
Lesson 5
L5.1 Intro (1:23)
L5.2 The Order of Operations (0:54)
L5.3 The One Minute Pitch (1:35)
L5.4 The Pitch Extention (0:41)
L5.5 The Pitch Break-Down (4:59)
L5.6 Lesson 5 Wrap-up (1:06)
Course Review & Next Steps
Course Conclusion - How Business Models Work (1:16)
L3.11 Lesson 3 Challenge
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